Elena Davidson

Arts Communications, Arts PR, Entrepreneurial, art sales

My name is Elena Davidson and I have worked in the art world for 10 years, specialising in arts communications for a range of organisations from The Royal Academy of Arts to Art Basel, and artists including Tracey Emin, Grayson Perry and Antony Gormley.


My live project explores how online platforms and social media can promote emerging artists and connect them with collectors based in their local area. It questions why the internet is an effective tool for art sales, how an online service can build community engagement with artists, and why customers attach meaning to work that is produced in the area to which they live.