Rhonda Olsen

Corporate Art, Entrepreneurial, Strategist, Art Marketing, Creative, Corporate Social Responsibility.

I am a native Californian living in the Netherlands. My life path and career choices have afforded me to experience living and working around the world. Driven by a curiosity of the implications of globalization, I studied International Business as an undergraduate.

I have over 15 years of experience in the tech industry, with the majority of my roles focused on executing or leading international marketing or strategic alliance initiatives for companies of all sizes—from start-ups to large multinational organizations.

After completing the MA Arts and Cultural Enterprise program at Central St. Martins, I hope to leverage my transferable skills in global strategy, management and marketing to embark on the next chapter of my career in the realm of corporate art.

Aside from studies and family, I currently spend a majority of my time on a passion project that celebrates the cultural offerings, people and architecture of the Piemonte region in Italy.

 

 

While a fair amount of research has been done focusing on motivations for corporate art collections as well as their impacts on and contributions to the creative sector in general, very little research has examined corporate art collections from the employee perspective. “An Investigation into the Employee Impact of Corporate Art Collections” is a case study oriented dissertation exploring employee perceptions and realities of four different corporate art collections in the Netherlands. The topic is fascinating to me because of the complexities involved in realizing both instrumental and intrinsic influences of art, especially in today’s globalized corporate settings.