Chelsey Everatt

Cultural Projects Producer.

Chelsey Everatt is the Cultural Development Officer at Nottingham City Council and is passionate about working with people and inspiring places, activating spaces through arts and culture. She thrives on building partnerships and creating sustainable projects that increase engagement and participation. With a degree in Architecture, Chelsey’s varied background has included: working on the first Lincoln Frequency Festival of Digital Culture; the Paul Hamlyn funded Young People’s Programme with Lincolnshire One Venues; leading community engagement for the Heritage Lottery funded Boultham Park Restoration Project and Arts Development at North Lincolnshire Council. She is passionate about developing audiences, working with young people, and improving the quality of engagement for people with disabilities, all across a range of art forms including theatre and dance. Chelsey has also been an Artistic and Quality Assessor for Arts Council England since 2016, visiting organisations across the country. She is s a dedicated amateur dancer and board game enthusiast.


My dissertation explored how the UK regional performing arts centre uses an interdependence between digital and live experiences to attract audiences and connect with their locality.

In a digital age, audience demands of theatre and performance are high, testing the ability of venues to connect with their audiences through digital and live experiences. Regional venues must stay relevant to be resilient. Without live experiences, they have no reason to exist within costly venues, and if they don’t exist, this has a detrimental effect on place. The relevance comes from an independence between digital and live, connecting and growing audiences to maintain sustainable sources of income.

This research uses real practice based case studies analysed against academic literature. In addition, the research evaluates policy in the UK, setting the context and national thinking around performing arts venues and how they are funded.

The research proposes opportunities for how UK regional performing arts venues can use digital and live experiences to maintain their venue roots, propagate digital branches and grow their audiences.