Hiu Man Or (Stella)

Performing Arts Venue Management.

Stella Or is an arts administrator being worked in different performing arts venues in Hong Kong. She has been worked at the Hong Kong City Hall, the Sha Tin Town Hall, the Tai Po Civic Centre, the North District Town Hall and now is working at the Yau Ma Tei Theatre. All these performance venues are under the ownership of the Leisure and Cultural Services Department with different style, facilities and various seating capacities. Being worked in different venues for a long time, she established herself as an experienced venue operator with specific expertise in venue logistics and operations.

On a voluntary capacity, she sat on the board of the steering committee of the 2017 and 2019 Art Next Expo, formerly known as New Art Wave in 2015 which the Art Next Expo was a platform that connects the young talented artists with the world of art professionals and collectors. She contributed her venue expertise and helped to bring a great success to the Expo which there were more than 100 artists from 19 countries and regions joined and over 30,000 and 35,000 visitors being attracted to the Expo in 2017 and 2019 respectively.


Dissertation Title:
An investigation on the application of the concepts of placemaking and place branding in combating the challenges of Hong Kong Cultural Centre

Performance venues are now taken strategically to make the city more competitive, attractive and boost citizens’ sense of belongings. However, most people think that performance venues in Hong Kong are built for staging performances only. The venues are built with similar characteristics in architecture, scalability, management and operations, especially those under the ownership and management of the Leisure and Cultural Services Department (LCSD) of Hong Kong Government. Although a Venue Partnership Scheme for building up the identities of LCSD venues was introduced, they are still incomparable to the performance venues in other cities.

This study explores the feasibility of applying placemaking and place branding as a strategic solution to handle the complex challenges of LCSD’s performance venues, with Hong Kong Cultural Centre (HKCC) as a case study. Qualitative interviews were carried with 13 respondents from LCSD, especially the staff of the HKCC. The data collected was analyzed with the four dimensions (context, feature, form and function) of the placemaking concept and the three pillars (physics, practices and personality) of place branding concept. This study identified the perceived image of HKCC and suggested the place brand identity development can help to combat the challenges faced by HKCC and other performance venues in Hong Kong.