Entrepreneurial. Creative. Strategist.
Yanina is a strategist, creative producer and entrepreneur. Over the last 15+ years, she has worked in very diverse projects and industries ranging from fashion business strategy & policy, production and creative direction of multidisciplinary installations/exhibitions to qualitative & quantitative research for FMCGs and trends forecasting. During the last 8 years, her work has focused mainly on strategic direction within the creative industries, including sustainability, branding & social innovation strategies within the fashion sector. She has been a visiting lecturer & conference speaker at venues around the world including Central Saint Martins and the London College of Fashion in the UK.
Yanina is also the founder and former creative director of Aravore London, an ethical childrenswear fashion brand operating in the premium/luxury sector since 2005. A committed internationalist and diversity advocate, Yanina tends to apply a global lens to all the projects she gets involved with, bringing with her the experience of having lived, studied and worked in North America, Asia, South America and Europe.
Beyond work, Yanina is a mother of two and a self-declared ‘book-worm’ and ‘design geek’. She is interested in education, social innovation, curatorial practice, semiotics, multi-disciplinary cultural production, tech and trees, among other things. On a voluntary capacity, she sits on the board of two environmental NGOs and the steering committee of the UWC Women’s Network. She is also a Fellow of the Royal Society of Arts (FRSA).
Meet Alba and Blanca, Two of Aravore’s Talented Makers
Since we launched nearly a decade ago, every piece that is crafted by Aravore is signed by the person in our Atelier who made it. Aravore was in fact conceived as a way of challenging the way fashion is produced by focusing on the human dimension behind the art of fashion making. Our efforts went into making the supply chain as transparent as possible and on taking responsibility and employing directly –rather than sub-contracting- every person that makes each Aravore piece.